Challenge
Opportunity
Despite increasing awareness of children’s health and nutrition, Cambodia lacks an iconic annual event dedicated exclusively to encouraging active lifestyles among kids and families at a national scale.
KUN has the opportunity to pioneer Cambodia’s largest kids-focused running festival, combining nutrition, physical activity, and family bonding into one meaningful platform. The KUN Kids Marathon can become a signature movement that strengthens KUN’s purpose of helping children grow healthier, happier, and more confident every day.
IDEA
EXECUTION & RESULT
n Cambodia, the Kun Kids’ Marathon (KUN ម៉ារ៉ាតុនកុមារ) aims to become the country’s first dedicated kids’ marathon, offering a fun, safe, and empowering experience. Supported by Kun Milk Cambodia, this event fills a unique gap in promoting physical activity among children.
The event was held in Olympic Stadium through public school register and online.
- Day 1: Marathon, sales, game activities and giant slide
- Day 2: sales, game activities and giant slide
Total participants: 1391 pax
We also have KOLs – princess Jenna and others and KOC joining together along with some PR articles. Via digital contents, we reach 6,644,42 while there are also TV news as well.
