CHALLENGE
OPPORTUNITY
To expand market reach for authentic Cambodian goods, the Ministry of Commerce organized the 3rd Cambodia Digital Trade and Online Expo, connecting domestic and international buyers through CambodiaTrade.com. The marketplace enables global consumers to purchase Khmer-made products seamlessly 24/7. Taking place at Koh Pich from September 11–13, the three-day event brought together hundreds of exhibition booths and hosted more than 20 engaging activities.
The expo serves as an ideal launchpad to connect local vendors with an engaged on-site audience. By seamlessly integrating the physical exhibition with CambodiaTrade.com, the event creates a hybrid shopping experience—allowing shoppers to explore hundreds of Khmer products and order them for convenient home delivery anytime, anywhere.
INSIGHT
EXECUTE & RESULT
High engagement was powered by an integrated program combining retail with immersive tech and thought leadership. Visitors actively explored trade booths, attended high panels discussion and hackathons, and interacted with experiential features like AI photobooths, AR motion detection, and live concert performances.
Foot traffic surged day over day, ultimately drawing 36,143 visitors across the three-day exhibition:
Day 1 (Sep 11): 8,550
Day 2 (Sep 12): 12,752 (+49%)
Day 3 (Sep 13): 14,841 (+16%)
