Challenge
OPPORTUNITY
EVA Air Cambodia is seeking to capitalize on 2024’s christmas month by building its first ever Christmas Town as part of the seasonal celebration while aiming to create meaningful moments.
Christmas is a time of joy, warmth, and meaningful connections, bringing together friends and families to celebrate the season and strengthen the connections.
IDEA
EXECUTION & RESULT
Build a unique Christmas town at a strategic location where crowd is presented, and create meaningful moments that not only attract the public, but also strengthen the connection among families.
(1). We built & launched the biggest Christmas Tree in Town with the presence of different VIPs.
(2). We did a good cause, in which we provided kids from NGO with the experience to enjoy the 5th Star Dinner.
(3). We averaged 200 plus visitors per days, accounting for est 5.6k visitors in total.
(4). Our presence was estimatedly reached out to a more-or-less 7M.
(5). There can be seen influx of UCG, where people were really impressed with our activation.
