One of Anchor’s campaign “365 Reasons To Celebrate” was coming to an end and Anchor wanted to show their appreciate to their top fans by throwing the most exciting party to end the year.
Nothing is more fun and exciting than the beach and Cambodia has one of the best beaches in south east asia at Koh Rong Sonloem.
Campaign Outcome
We came up with an idea to throw the first ever island party for Anchor most dedicated fans and favorite creators at a luxury resort in Koh Rong Sonloem.
The event featured fun water sports, seafood feast, dancer performances, an acoustic session and topped off with DJ Maily mixing the beats all night long.
Fans and creators were encouraged to create a video out of their trip for a chance to win a GOPRO.
Results
The fans and creators had a blast with the activities. They took plenty of photos and upload their journey on their profiles to show off to their friends and family. We were able to reach up to 1.5M people across all fans and creator contents.
