Challenge
Oppertunity
Citra has been a very well-known and popular brand among consumers especially young female people and still continue to serve the customer to make everyone feel confident in their beautiful skin.
With more people especially young female care about their skin condition and want to be brighter while keep the skin barrier to be healthy, Citra have invented a new SKU – Citra Coco (pearl) which just offers to the customers what they want.
Idea
Executive & Result
Doing modern trade activation by giving away sample of the new product, do the skin test and special promotion.
With the right activities to increase the new product awareness of Citra Coco through MT sampling including AEON, Makro and Lucky, we gains more than 20k reach and engagement.
