The Cambodian market is highly populated by different food delivery app. As Grab introduced its food delivery services, the challenge is how to stand out.
Food is a huge part of the lives of Cambodian. And craving food good food in the most extreme way is natural for them. Hence, They know places that serves the best food so they can claim that they are a foodie in their own rights.
Campaign Outcome
Creatively show that all Cambodians are foodies and all the good food are available in GrabFood app.
Results
GrabFood’s Digital Video had 17,900 Video Views and awareness peaks with more and more users having food delivered via GrabFood
