Challenge
Opportunity
KUN Cambodia so far have establish fruit milks and the malt jelly into the market with a tone of support from the consumer. However, with the more understanding on health, more and more parents now prefer fresh milk for their kids.
With the existing technology and raw materials available, KUN decided to also produce 100% Fresh Milk for Cambodia market.
IDEA
Execution & Result
Before the new SKU was introduced to the market, LOF created an on-ground event inviting the internal team especially sales team and distributors to officially introduce and informed about the products.
The launch of KUN Fresh Milk marks a strategic step in KUN continued commitment to provide the best nutional milk to Cambodian children and to show its innovative techinology in the purpose to meet customer satisfaction. Internally and together with the distributors, KUN Fresh Milk is expected to become one of the leading fresh milk in the marget with strong and strategic support from the company itself.
