Challenge
Opportunity
As a brand who care about kids’ health and with the success of Kids’ Marathon in Vietnam, KUN Cambodia also would like to bring the Marathon to Cambodia.
The Kun Kids’ Marathon, organized by Kun Milk, is a popular children’s event promoting fitness and healthy lifestyles. Originating in Vietnam, it has been held in cities like Hue, Hanoi, Ho Chi Minh, Quy Nhon, and Ha Long.
IDEA
EXECUTION & RESULT
n Cambodia, the Kun Kids’ Marathon (KUN ម៉ារ៉ាតុនកុមារ) aims to become the country’s first dedicated kids’ marathon, offering a fun, safe, and empowering experience. Supported by Kun Milk Cambodia, this event fills a unique gap in promoting physical activity among children.
The event was held in Olympic Stadium through public school register and online.
- Day 1: Marathon, sales, game activities and giant slide
- Day 2: sales, game activities and giant slide
Total participants: 1391 pax
We also have KOLs – princess Jenna and others and KOC joining together along with some PR articles. Via digital contents, we reach 6,644,42 while there are also TV news as well.
