CHALLENGE
INSIGHTS
The concept of ‘Lay’s All IN JOY’ LAY’S is so delicious with Real Fresh Potato Crisp and very flavorist! The #1 Potato Chips In The World.
This refresh delivers a fresh, youthful, and playful lifestyle look, bringing our brand closer to Gen Z and new snack lovers, and making our social more engaging and relatable.
IDEA
Develop a TVC that educates and showcases how the ‘LAY’S ALL IN JOY’ education and inform people Lay’s is the global brand. Lay’s is actually the world’s #1 potato chip brand, originating in the United States all the way back in 1932! Lay’s is a snack brand owned by PepsiCo Inc., and it is available in many countries around the world.