With the frequent changes in the packaging and number of SKU available in the market, consumers find it hard to familiarize how Yeo’s looks.
Yeo’s main target audience: Gen Z – is a generation that appreciates authenticity, fun experiences and realness.
Campaign Outcome
Build an entertaining and memorable campaign via online & offline by leveraging mixology concept, creating engaging activities, and world of mouth influence.
Results
On ground wise, there were a total of 5200 foot traffics participating in our event.
On digital, our campaign contents received a total of 3.1M, 2.2M and 1.2M in terms of Reach, Views and Impression respectively,
