With the frequent changes in the packaging and number of SKU available in the market, consumers find it hard to familiarize how Yeo’s looks. 

Yeo’s main target audience: Gen Z –  is a generation that appreciates authenticity, fun experiences and realness. 

Campaign Outcome

Build an entertaining and memorable campaign via online & offline by leveraging mixology concept, creating engaging activities, and world of mouth influence. 


On ground wise, there were a total of 5200 foot traffics participating in our event. 

On digital, our campaign contents received a total of 3.1M, 2.2M and 1.2M in terms of Reach, Views and Impression respectively,  

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