Smart is one, if not the biggest, telecommunications company in Cambodia. Their marketing effort also very rampant and on ground. And the pandemic also provide more opportunity for Digital Business.
Smart generally puts out a lot of content and instead of it being seen as cluttered, we want to make it as brand that always has something to offer.
Campaign Outcome
We would like to position it as the Digital Social Brand that will always keep you entertained with different channels serving same content. Each channel serves a purpose but still connects them to different channel to drive engagement not just for the Main HUB but across all.
Results
Development of Monthly Content for 5 Channels for Smart and 3 for Pleng.
Average Weekly Engagement of 1,150,000 for Smart Axiata
Average Weekly Engagement of 600,000 for Pleng
Average Weekly Organic Reach of 2,470,000 for Smart Axiata
Average Weekly Organic Reach of 680,000 for Pleng
