Ramadan is the most cherished time of the year for Muslims around the world. It is a time for reflection, community, service, charity and celebration. Starting today, observant Muslims will fast from all forms of food and drink from sunrise until sunset for 29 or 30 days (based on the lunar calendar).
During the Ramadan, people are expected to be exhausted and less energized; as a result, having something moderately sweet and fully nutritious to drink is an ideal thing to happen.
Campaign Outcome
Yeo’s INDO has created a TVC, tapping into the moment of Ramadan. It can be seen that we have embrace the moments of fasting under the hot sun. This is where Yeo’s G’jelly presence comes it, and refreshed people.
