The grand opening of KB PRASAC Bank Plc presented an opportunity to position the newly merged entity as a leading commercial bank in Cambodia, dedicated to fostering financial inclusion and driving economic growth. The merger combined PRASAC Microfinance Institution Plc. and Kookmin Bank Cambodia Plc. which is part of world class financial group – KB Financial Group.
Leveraging the infusion between Korean and Cambodia culture, We create an event to connect with cambodia top bank influential figures including Madam H.E. Chea Serey and Korean Chairman to join this event.
Campaign Outcome
The campaign centered around a grand opening event themed “2 Worlds into 1,” symbolizing the merger between Cambodia and Korea. The event and TV commercial happens altogether to expose our official launch via TVC launching, live-streaming, aggressive DOOH, OOH, and a comprehensive PR strategy.
Results
The event is well-accomplished and it achieved notable social media metrics with significant numbers of impressions (531,677), reach (518,057), and video views (135,721) contributing from Livestream and performer’s content strategy.
