Challenge
Insight
In the recent year, alcohol advertisements are getting more and more with every message possible especially on the attractive prizes.
Seeing that as an alert since more and more road traffic happen everyday with drunk road users, Cambodia Ministry of Information release a new Prakas toward alcohol advertising in the market with more restriction including all the advertisements need to include the message “Drink Don’t Drive”, not to promote overwhelm prizes message to provoke users and others to hopefully create more road safety for Cambodian.
EXECUTION & RESULT
By inviting all the related parties to join a semena to officially publish and informed about the new Prasak including government sectors, alcohol companies, advertising agency and KOLs around 700 participants at Sokha Hotel. Minister of Information, his excellency Neth Pheaktra, Ministry of Information officers along side with MSA and COAA had successfully organize the event which hope to create a safer road users for everyone.
Besides the semina, GOOD WILL messages was also published on more than 30th OOH location across PP and other main cities in Cambodia.
