Wing has a strong reputation as a reliable money transfer company all across Cambodia. With its high awareness and trustability, it decided to expand to delivery and e-mall services, namely WingMall. For the launch of WingMall’s availability in Siem Reap, the client wanted an eye-catching launch with high talkability about their offerings.
To drive excitement, we featured two of the most well-loved KOLs in Cambodia to live stream the launch. As this was in the middle of the COVID pandemic, we believed that people could be reached effectively through Facebook Live and benefit from this new service. We also featured a video featuring Wing’s Chairman personally kickstarting the delivery service disguised as one of the riders.
The launch became the talk of the town with the video raking up high organic views and shares for the whole week. The video featured Wing’s Chairman, Neak Oknha Kith Meng actually riding a motorbike to deliver a meal to his best friend, Neak Oknha Hong Piv.
We exceeded the KPI given with 158k views and 389k reach during the live stream.