Let Me Wait – Smart Axiata

When waiting for someone isn’t an annoyance but a pleasure.

No one likes waiting, especially when you have nothing to do or in current times, without data. Smart StreamOn provides endless entertainment through social media and multiple streaming platforms all bundled together in a data plan. We wanted to convince people that entertainment can be enjoyed anywhere and anytime especially when you have nothing to do.

To push awareness, we brought up a relatable scenario where everyone can relate – waiting for your partner to get ready before heading out. To maximise the effect, we used a famous celebrity whose time would be considered precious to waste. However, he is happy to wait as he is able to use that time to enjoy endless entertainment from Smart StreamOn.

Campaign Outcome

There was a positive response as people were able to relate to the scenarios well and started mentioning and tagging their significant other on social media.

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