Cambodian women are still pressured by a traditional mindset in the country. Especially on how a woman should look like. Which results in them feeling insecure about experimenting with new hairstyles.
Dove has always been a supporter of women’s confidence and a firm believer that a woman should own real beauty in whatever style she enjoys.
Relieve Cambodian women of the pressures that society imposes, regarding how women should look. They are free to express themselves in any way they want, and Dove Intense Repair will be there to relieve them of their worries their hair might get damaged through styling and hair coloring.
Campaign Outcome
Create a Doll Box installation and let women experience whatever style they like. Regardless of looks and style one can live the fantasy of being a doll.
Results
657,000 Total Facebook Engagement
13M Impressions on Influencer Campaign on. Tiktok
