The pandemic made e-commerce more profitable. Which also provided opportunities for brands e-commerce platform to invest more in awareness campaigns to help drive sales and volume for their platform.
Noontime variety shows are a very popular platform in Cambodia for viewership and engagement. To push interest for a not so popular delivery app, what if we use this as a way in to drive attention to the brand.
Campaign Outcome
Relaunch Piik Mall App via a noontime variety show format that will be livestreamed in one of the famous network in Cambodia – PNN and also via Facebook Pages. KOLs were utilised for this campaign for more reach and engagement and online digital platforms for additional awareness.
Results
Reach – 7M on Facebook, 2.1M on Tiktok, 2M in Eskimi and 2.7M in GDN.
Total Livestream Views – 55,000
BA and KOL Reach: 1.54M
Total App Download: 4,357
Total Media View: 176.2M
Article Reach: 541.5K
