It is everyone’s dream to travel the world and visit other countries to discover beautiful places. However, EVA Air is less known than other airlines due to having fewer flight routes in Cambodia. Therefore, we wanted to tap into this opportunity to highlight EVA Air’s prime travel routes to them.
People tend to build up the feeling of taking a trip when they see travel related items or pictures. So, we pushed out such items across social media and at our event space. Once we got people talking about wanting to take a trip, we reeled them in with a chance to win a flight ticket to Paris and another to Taipei.
For the campaign, we targeted 500 entries but received over 5000 unique entries instead. It was so popular that the campaign was even mentioned in the Cambodia International Airport website.