The upcoming biggest festival in Cambodia: KNY – will be the moment where people would enjoy visiting parent with gift in hands during a hot season. There will be competitor trying to grab that opportunities to leverage its products.
During KNY, we would welcome the hottest season of the year. With the the arrival of the biggest festival, people can be expected to play traditional games and visiting parent with gift in hand.
Campaign Outcome
To celebrate this seasonal event, Yeo’s wanted to leverage that season by positioning its WMT SKU as a drink for such a hot season, while acting as the best gift that can be given to their lovely parent.
