Lactacyd Re-Launch
Challenge Opportunity Feminine wash Lactacyd used in be in Cambodia market but then was no longer available. Now we need to re-launch it to the market and to establish Lactacyd as the leading brand for safe and effective intimate hygiene care to use daily, we need to 1/ convince the audience of the the importance […]
KUN Fresh Milk – Internal & SD Launch
Challenge Opportunity KUN Cambodia so far have establish fruit milks and the malt jelly into the market with a tone of support from the consumer. However, with the more understanding on health, more and more parents now prefer fresh milk for their kids. With the existing technology and raw materials available, KUN decided to also […]
GRAB GONOW REMORQUE WATER FIGHT PP & SR
Challenge Brandhealth identified that ‘complicated booking’ was a barrier for non-Grab users to try Grab Transport, as the service required inputting a drop-off location. In response, Grab introduced GoNow in 2023, a tuktuk booking service that doesn’t require a destination. Despite this, awareness of GoNow remains low, and the perception of complicated booking with Grab […]
THE GRAND OPENING OF KB PRASAC
The grand opening of KB PRASAC Bank Plc presented an opportunity to position the newly merged entity as a leading commercial bank in Cambodia, dedicated to fostering financial inclusion and driving economic growth. The merger combined PRASAC Microfinance Institution Plc. and Kookmin Bank Cambodia Plc. which is part of world class financial group – KB […]
SMART AXIATA AND PLENG ALWAYS ON CONTENT
Smart is one, if not the biggest, telecommunications company in Cambodia. Their marketing effort also very rampant and on ground. And the pandemic also provide more opportunity for Digital Business.