GRAB GONOW REMORQUE WATER FIGHT PP & SR
Brandhealth identified that ‘complicated booking’ was a barrier for non-Grab users to try Grab Transport, as the service required inputting a drop-off location. In response, Grab introduced GoNow in 2023, a tuktuk booking service that doesn’t require a destination. Despite this, awareness of GoNow remains low, and the perception of complicated booking with Grab persists. […]
THE GRAND OPENING OF KB PRASAC
The grand opening of KB PRASAC Bank Plc presented an opportunity to position the newly merged entity as a leading commercial bank in Cambodia, dedicated to fostering financial inclusion and driving economic growth. The merger combined PRASAC Microfinance Institution Plc. and Kookmin Bank Cambodia Plc. which is part of world class financial group – KB […]
SMART AXIATA AND PLENG ALWAYS ON CONTENT
Smart is one, if not the biggest, telecommunications company in Cambodia. Their marketing effort also very rampant and on ground. And the pandemic also provide more opportunity for Digital Business.
Piik Mall App Relaunch
The pandemic made e-commerce more profitable. Which also provided opportunities for brands e-commerce platform to invest more in awareness campaigns to help drive sales and volume for their platform.
GrabFood Launch Video
The Cambodian market is highly populated by different food delivery app. As Grab introduced its food delivery services, the challenge is how to stand out.