Smart is known by all Cambodians as a youthful and entertaining telco. To keep up with the changing habits of Cambodians which have begun to enjoy mobile gaming regularly, Smart decided to launch its new platform that provides packages and payment for the most popular mobile games in Cambodia.
Tapping into the gaming culture of ‘squads’, one among the numerous terms for gaming friends who regularly play together, we highlight their gaming experience like how they imagine it to be. They tend to be really focused in the game as if they are transported inside and that’s exactly how we portrayed our launch video.
